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ESA Issues E3 2007 Statement (HOT ITEM)
Andrew 'Talon' Wilson :: 02:22 PM @ July 31st, 2006 :: General Gaming
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This afternoon, the Entertainment Software Association (ESA) put forth an official statement on the matter of the 2007 E3 Expo. Below is the full statement.
"The world of interactive entertainment has changed since E3Expo was created 12 years ago. At that time we were focused on establishing the industry and securing orders for the holiday season," said Douglas Lowenstein, President of the ESA, the trade association representing U.S. computer and video game publishers and the owner of E3Expo. "Over the years, it has become clear that we need a more intimate program, including higher quality, more personal dialogue with the worldwide media, developers, retailers and other key industry audiences."

The new E3Expo will take shape over the next several months. As currently envisioned, it will still take place in Los Angeles, described by ESA as a "great and supportive partner helping to build E3." It will focus on press events and small meetings with media, retail, development, and other key sectors. While there will be opportunities for game demonstrations, E3Expo 2007 will not feature the large trade show environment of previous years.

"E3Expo remains an important event for the industry and we want to keep that sense of excitement and interest, ensuring that the human and financial resources crucial to its success can be deployed productively to create an exciting new format to meet the needs of the industry. The new event ensures that there will be an effective and more efficient way for companies to get information to media, consumers, and others," said Lowenstein.

Additionally, the evolution of the video game industry into a vibrant and expanding global market has led to the creation of major events in different regions, such as the Games Convention in Leipzig, the Tokyo Game Show, and company-specific events held by Sony, Nintendo, Microsoft, and others around the world. As a result, Lowenstein said, "It is no longer necessary or efficient to have a single industry 'mega-show.' By refocusing on a highly-targeted event, we think we can do a better job serving our members and the industry as a whole, and our members are energized about creating this new E3."

Latest Similar Story: Electronic Arts Makes 600 Jobs Redundant (10/30/08)

#1 - ZiggY - 07/31/06 @ 03:13 PM EST
R.I.P. E3
#2 - Gatts - 07/31/06 @ 06:02 PM EST
Exactly. That statement leaves no doubt in my mind that E3 is being put out to pasture. It might hang around for a few years as a pale imatation of its former self, but disinterest and death won't be far behind.
#3 - BuLLeT TiMe - 07/31/06 @ 07:31 PM EST
Son of a bitch. And I could have been able to go next year, more than likely. Now it's dead.

Figures.
#4 - LostToys - 07/31/06 @ 08:31 PM EST
the ESA can Drelict my balls!
#5 - recce - 08/01/06 @ 12:24 AM EST
Exactly what is THE reason behing this sudden downsizing?

I thought E3's been doing pretty well up to now (after the Tokyo Game Show, it's the next biggest video game event worldwide), why the sudden annoucement of the size shrinking?? Some big investor pull-out? Lack of fund?
#6 - LostToys - 08/01/06 @ 01:21 AM EST
It is too costly (it costs millions to show your shit, and you have to hire all the people to be your puppets), the goal of the show has been lost (E3 was originally designed as a way for developers to directly talk with retailers, editors, and so forth. Ie. people of the industry) and they are just douches.
#7 - nemarsde - 08/01/06 @ 03:33 AM EST
What LostToys just said. It's a reoccuring trend in most industries actually. Did anyone go to London Motor Show this year? Audi/Lamborghini didn't even attend, and the other corps were very obviously cutting down their show commitment.

Ultimately, the year on year escalation of these shows results in a glitz race that's good for no-one, because reviews of the show (how many customers actually go to E3) are still product focused.

You build a multimillion dollar stand, and in the show reviews it might get a mentioned in the opening paragraph or appear in the background of a photo. Not exactly good return on the investment.

I think this is extremely positive news for the industry. Finally coming down from cloud cuckoo Land.
#8 - ZiggY - 08/01/06 @ 05:00 AM EST
Still, it's kinda a shame to see the ridiculous, over the top rock star style shit that we used to see at E3 go away. G.O.D. Games Rave, anyone? Sure it probably reinforced almost every bad stereotype of gamers that exists, but at least it made for some entertaining spectacles like that.
#9 - Yakuza Ice 32 - 08/02/06 @ 09:24 AM EST
I don't know if I agree with some of the people who feel it will be better off for the game developers without E3. I expect the larger studios like EA will still set deadlines for their subsidiaries to have something ready for a conference or another game show. Smaller companies who could have maybe afforded a space at E3 may now get even less media attention considering some of the outlets may not even pursue them.
But who knows, it could work out for the best.
#10 - nemarsde - 08/04/06 @ 06:07 PM EST
I think the industry will be tightening the purse-strings over the next five years. Market growth is starting to show signs of slowing (even reversing in Europe), which along with the huge cost of supporting the next gen and global economic uncertainty is going to rein in spending.
#11 - Skibadee - 08/08/06 @ 11:36 PM EST
I suppose smaller developers won't be drowned out by the million-dollar booths anymore. That's definetly a good thing, but I'm sure gonna miss the week-long hypefest. Lots of fun, E3 has been. RIP.
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